MH31-5.03 SEM 1 Study Guide

Front

Brody is selling program advertisements for a marching band competition that his high school is hosting. Which sales prospect is most likely to purchase ad space in the program?

Back

Local music shop

Front

A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal? Options: Generate revenue, Increase fan loyalty, Offer financial support, Attract new markets

Back

Generate revenue

Front

When selling advertising space in sports or event programs, it is important for marketers to give their customers which component? Options: Mailing costs, Research fees, News deadlines, Advertisement specifications

Back

Advertisement specifications

Front

To sell advertising space in an event program, which is the first action Maugricio should do? Options: Design the front cover of the program to show prospects, Call all businesses to determine their interest, Obtain printing supplies for the program

Back

Develop a list of local businesses to contact

Front

Which layout is the most expensive for advertisers to purchase? Options: Quarter of a page, 2-color, Half page, black & white, Quarter of a page, black & white, Half page, 4-color

Back

Half page, 4-color

Front

What information should a business obtain to get its news releases used? Options: Advertising rates, Name of publisher, Media deadlines, Network affiliation

Back

Media deadlines

Front

What was the athlete attempting to accomplish by promoting his role as a volunteer spokesperson for Special Olympics following criticism for being overpaid?

Back

Overcome negative publicity

Front

Why is it important for a professional sports organization to develop relationships with the media?

Back

To maximize favorable news and event coverage

Front

Which is an advantage to a sports organization that develops an interactive relationship with the broadcast and print media?

Back

Builds mutually favorable relationships

Front

Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate what for its clients?

Back

Publicity