Media Literacy

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What is Media Literacy?

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The ability to access, analyze, evaluate, and create media in various forms.

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What is a persuasive technique?

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A method used to convince or influence an audience to accept a particular point of view.

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Define 'Target Audience'.

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A group of people that an advertisement is aimed at.

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What is the Bandwagon technique?

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A persuasive technique that suggests that everyone is doing something, so you should too.

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What does 'Appeal to Emotion' mean?

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A persuasive technique that tries to evoke strong feelings in the audience to persuade them.

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What is a Celebrity Spokesperson?

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A famous person who promotes a product or service to influence consumers.

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Define 'Glittering Generalities'.

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A persuasive technique that uses vague, positive phrases to evoke approval without providing evidence.

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What is 'Name Calling' in persuasive techniques?

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A technique that involves using negative labels to create a bad impression of someone or something.

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What is 'Appeal to Snobbery'?

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A persuasive technique that suggests that only a select few can appreciate something, making it more desirable.

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What is the purpose of advertisements?

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To promote products or services and persuade consumers to purchase them.