Propaganda Flashcard

Front

What is a jingle?

Back

A memorable tune written to sell a product.

Front

What does the term 'bandwagon' refer to in advertising?

Back

Proclaiming themselves to be 'America's Favorite Cereal' is an example of bandwagon, which encourages people to join in because others are doing it.

Front

Define propaganda.

Back

The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.

Front

What is a logo?

Back

An artistic image that represents a corporation, politician, or cause.

Front

What emotion does the ad appeal to when it reminds the audience that bad tires can cause an accident for their family?

Back

Fear.

Front

What is a slogan?

Back

A short and memorable phrase used in advertising to convey the essence of a product or brand.

Front

What is the purpose of a testimonial in advertising?

Back

To use a person's endorsement or experience to promote a product or service.

Front

Explain the concept of 'plain folks' in propaganda.

Back

A technique that attempts to convince the audience that the spokesperson is just like them, promoting relatability.

Front

What does 'appeal to pride' mean in advertising?

Back

Using messages that evoke feelings of pride to persuade consumers to buy a product.

Front

What is the role of fear in advertising?

Back

To create a sense of urgency or concern that motivates consumers to take action.