Ethos, Pathos, Logos

Front

What is the appeal to logic called?

Back

Logos

Front

If an ad claims: '35 people drank this diet soda, and 33 of them subsequently lost weight,' what rhetorical appeal is being used?

Back

Logos

Front

What is an appeal to trust, credibility, and ethics called?

Back

Ethos

Front

What are the three rhetorical appeals?

Back

Ethos, Pathos, Logos

Front

What are the 3 elements to the art of persuasion known as?

Back

Rhetorical Appeals

Front

Define Ethos.

Back

Ethos is a rhetorical appeal that focuses on the credibility and ethical character of the speaker.

Front

Define Pathos.

Back

Pathos is a rhetorical appeal that aims to evoke emotions in the audience.

Front

Define Logos.

Back

Logos is a rhetorical appeal that uses logic and reason to persuade an audience.

Front

Give an example of Ethos in advertising.

Back

An ad featuring a doctor endorsing a health product uses Ethos.

Front

Give an example of Pathos in a speech.

Back

A speech that tells a personal story of struggle to evoke sympathy uses Pathos.