Sales I - 3.01 Types of Sales Promotions

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A ___________ calls for consumers to submit their names for a draw. When names are drawn, the winners get prizes.

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sweepstakes

Front

A business will typically offer you a cash reward or discount when you refer a new customer to the business.

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referral

Front

_______ are the promotion events that give consumers the chance to win something such as cash, trips or goods.

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contest

Front

Discounts offered specifically to a particular profession, age group, or demographic.

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lifestyle discount

Front

A _______ is also known as a cash refund offer. It is an offer to refund part of the purchase price of a product to consumers who send a proof of purchase to the manufacturer.

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rebate

Front

A certificate that provides buyers a discount when they purchase a specified product.

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coupon

Front

When a business offers substantial discounts for a very short period of time.

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flash sale

Front

An offer from a business to send your purchase to you for free.

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free shipping

Front

An example of this offer could be giving customers free video games with the purchase of a video game console.

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premium

Front

A common example is when a small product sample or trial size is given to a potential customer.

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samples