Marketing Research Tools and Techniques

Marketing Research Tools and Techniques

Assessment

Flashcard

Other

9th Grade

Hard

Created by

Wayground Content

FREE Resource

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20 questions

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1.

FLASHCARD QUESTION

Front

What is marketing research?

Back

The process of gathering and analyzing market and customer data

2.

FLASHCARD QUESTION

Front

Which of the following is NOT a focus of marketing research? Developing product ideas, Evaluating promotions, Measuring customer satisfaction, Hiring new employees

Back

Hiring new employees

3.

FLASHCARD QUESTION

Front

Why is marketing research crucial for companies?

Back

To understand where they are right now

4.

FLASHCARD QUESTION

Front

Marketing research can help evaluate the effectiveness of ____.

Back

advertising campaigns

5.

FLASHCARD QUESTION

Front

What does marketing research help companies develop?

Back

Product ideas and designs

6.

FLASHCARD QUESTION

Front

How does marketing research assist in pricing decisions?

Back

By analyzing market data

7.

FLASHCARD QUESTION

Front

What is the role of marketing research in customer satisfaction?

Back

Measuring it

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