3.01 Market Segments Practice

Front

What type of segmentation involves dividing a market based on a person's occupation?

Back

demographic

Front

What type of segmentation involves dividing a market based on where people live?

Back

geographic

Front

What type of segmentation involves dividing a market based on age?

Back

Demographic

Front

What type of segmentation involves dividing a market based on how often a person buys a particular product?

Back

behavioral

Front

What type of segmentation involves dividing a market based on a person's hobbies?

Back

psychographic

Front

Define what is meant by 'Target market'.

Back

Group of customers at which a product or service is aimed.

Front

Which product segments would this product appeal to? Options: Any age group, females, high income, sporty. Young, females, any income, any location.

Back

Young, females, any income, any location.

Front

All of these are considered to be a major variables for segmenting markets EXCEPT..... Psychographic, Demographic, Moods, Geographic, Behavioral

Back

Moods

Front

The "four p's" of Marketing Mix are

Back

product, price, place, promotion.

Front

The process of dividing a market of potential customers into groups based on different characteristics is called

Back

Market Segmentation