BoR Unit 3

Front

the action of promoting the sale of products and services

Back

marketing

Front

those who are most likely to buy from that retailer

Back

target customer

Front

The four decision-making factors that can be controlled by the retailer: price, place, product, promotion

Back

price, place, product, promotion

Front

a combination of the four controllable factors - product, price, place, and promotion

Back

marketing mix

Front

Retailers spend approximately _____% of revenue on marketing each year.

Back

11%

Front

products or categories that are often purchased together are spatially close to each other

Back

merchandise adjacency

Front

the activity of producing paid announcements for commercial products and services

Back

advertising

Front

attention given to something or someone by the media

Back

publicity

Front

involves face-to-face interaction between a customer and a sales associate

Back

personal selling

Front

include shorter-term activities that offer an incentive for customers to make purchases, such as weekly ads with featured sale items

Back

sales promotion