Ethos, Pathos, Logos...

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What is Ethos?

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Ethos is an appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade the audience by evoking feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Example of Ethos:

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"Listerine is recommended by most dental professionals." This statement relies on the credibility of dental professionals.

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Example of Pathos:

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A commercial showing sad animals in shelters to evoke sympathy and encourage adoption.

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Example of Logos:

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"Nearly 25% of all car accidents are caused by drivers using a cell phone while driving." This uses statistics to present a logical argument.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning, facts, and evidence.

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What is the Greek meaning of Pathos?

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The Greek word for Pathos means 'suffering' or 'experience'.

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Why is Ethos important in persuasion?

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Ethos is important because it helps establish the speaker's credibility, making the audience more likely to trust their message.