Marketing Pricing and Product Service Management

Front

What is the term for when a business has made enough money to pay its costs and begin to make a profit?

Back

break-even point

Front

What usually happens in terms to price if demand for a product starts to rise?

Back

it will usually go up

Front

The percentage of the market's total sales that a business has is known as

Back

market share

Front

The obtaining, developing, maintaining and/or improving products in response to market demand is known as

Back

product service management

Front

Which of the following is the term for the particular assortment of products a business offers to meet market needs and company goals? Options: product depth, product mix, product width, product consistency

Back

product mix

Front

Which stage of the product life cycle is when a product is introduced; it may or may not be accepted by consumers?

Back

Introduction Stage

Front

Which stage of the product life cycle is the stage at which production is in high volume; it requires mass acceptance? Options: Introduction, Growth, Maturity, Decline

Back

Growth

Front

Which stage of the product life cycle is the stage when a product is at the height of its popularity? Options: Maturity, Decline, Introduction, Growth

Back

Maturity

Front

Promise a low price without need to wait for sales event

Back

Everyday low pricing

Front

Why do stores offer loss leaders?

Back

To attract customers to look for things they wouldn't normally look for