Marketing Business Management

Front

How and where products are transported? Options: market, place, form, possession

Back

place

Front

The art of informing the public about a product using a variety of methods

Back

promotion

Front

The marketing mix (4 P's) include? Options: place, price, publicizing, positioning, product, price, place, promotion, promotion, product, planning, publicizing, product, publicizing, place, price

Back

product, price, place, promotion

Front

All of the potential customers who have the willingness and ability to purchase a product

Back

market

Front

Segmenting based on where people live

Back

geographics

Front

Segmentation based on personal characteristics

Back

demographics

Front

Segmentation based on lifestyles, attitudes, and values

Back

psychographics

Front

What do we call a populations views and personal attitudes about health, fun, and living?

Back

psychographics

Front

When we are describing shopping patterns, usage, and benefits, which type of segmentation are we referring to: Psychographic, Behavioral, Geographic, Demographic?

Back

Behavioral