Rhetorical Appeals

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What is Ethos?

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Ethos is a rhetorical appeal that establishes the credibility or ethical character of the speaker or writer. It aims to convince the audience of the trustworthiness of the source.

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What is Pathos?

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Pathos is a rhetorical appeal that evokes emotions in the audience. It aims to persuade by appealing to feelings such as pity, fear, or joy.

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What is Logos?

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Logos is a rhetorical appeal that uses logic, reasoning, and factual evidence to persuade the audience. It aims to convince through rational arguments.

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Example of Ethos:

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A doctor giving a speech about health issues uses their medical credentials to establish trust.

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Example of Pathos:

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An advertisement showing a sad puppy in a shelter to evoke feelings of compassion and encourage donations.

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Example of Logos:

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A statistic showing that 1 in 5 children suffer from waterborne diseases to argue for clean water initiatives.

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How does Ethos differ from Pathos?

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Ethos focuses on the credibility of the speaker, while Pathos focuses on emotional appeal to the audience.

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How does Pathos differ from Logos?

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Pathos appeals to emotions, while Logos appeals to logic and reason.

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What role does Ethos play in persuasive writing?

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Ethos helps to build trust with the audience, making them more likely to accept the argument presented.

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What role does Pathos play in advertising?

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Pathos is used in advertising to create an emotional connection with the audience, encouraging them to take action.