Foundations in Personal Finance - Consumer Aware

Front

Financial Opportunity that is given up because you choose to do something else with your money

Back

Opportunity Cost

Front

Which of the following is not a form of product positioning? Shelf positioning, Packaging and color, Financing, Brand recognition

Back

Financing

Front

The purpose of advertising is to: Tease the consumer, Inform the consumer, Persuade the consumer, All of the above

Back

All of the above

Front

The process of communicating the value of a product or service to customers.

Back

Marketing

Front

Which of the following is not a need? Housing, Eating out, Utilities, Food

Back

Eating out

Front

The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness.

Back

Branding

Front

Zero percent financing is nothing more than a really good marketing tool.

Back

True

Front

Repetition has proven to be an ineffective marketing technique.

Back

False

Front

Feeling regret or concern after making a large purchase.

Back

Buyer's remorse

Front

What is a safe assumption to make regarding companies and their marketing practices?

Back

Companies know that competition is fierce for consumer dollars, Companies spend millions of dollars and do extensive research on advertising, Companies use all angles to aggressively compete for your money.