Principles, Ch 4

Front

What year was Facebook's IPO?

Back

2012

Front

What is an IPO?

Back

when a company offers stock to the public

Front

what is the largest age group of Facebook users?

Back

25-34; millennial

Front

What is a custom audience?

Back

an audience, chosen by a marketer, based on specific demographics

Front

what is a unicorn?

Back

content that performs significantly better than any other content

Front

FaceMash was released in what year?

Back

2003

Front

Who is the creator of Facebook?

Back

Mark Zuckerberg

Front

What company(s) did Facebook acquire after considering them "threats?"

Back

Instagram, Oculus, WhatsApp

Front

most Facebook users are found in this generic location

Back

urban settings

Front

What schools did Facebook expand to after Harvard? Options: Yale, Columbia, Stanford, all of the above

Back

all of the above