IKEA

IKEA

Assessment

Flashcard

Business

8th Grade

Hard

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8 questions

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1.

FLASHCARD QUESTION

Front

What is the main reason for IKEA's success?

Back

Low-cost flat-pack furniture

2.

FLASHCARD QUESTION

Front

What is the average size of an IKEA store compared to Walmart?

Back

100,000 square feet

3.

FLASHCARD QUESTION

Front

What is the IKEA effect?

Back

Customers value self-assembled furniture more

4.

FLASHCARD QUESTION

Front

What is the purpose of IKEA's confusing store layout?

Back

To make customers spend more time in the store

5.

FLASHCARD QUESTION

Front

What is the significance of IKEA's food offerings?

Back

It helps customers save money, It makes IKEA more of a family activity, It tricks customers into thinking everything is cheap.

6.

FLASHCARD QUESTION

Front

What is the origin of IKEA's theme?

Back

Sweden

7.

FLASHCARD QUESTION

Front

What is the significance of IKEA's flat-pack furniture?

Back

It reduces shipping and storage costs

8.

FLASHCARD QUESTION

Front

What is the total number of IKEA stores worldwide?

Back

400-500