Persuasion Set 2 modify

Front

using a sense of urgency to support your claim.

Back

kairos

Front

using a list of reasons to support your claim. Example: "Here are five reasons why Tide is better."

Back

card stacking

Front

using the common, ordinary person to support your claim

Back

plain folks

Front

when the good qualities such as beauty, 'coolness', health, wealth of someone in an ad is passed onto the user of a product.

Back

transfer

Front

offers you something 'extra' - Buy a burger; get free fries

Back

bribery

Front

appeal suggest that you can be like the wealthy, well-dressed people who support this product

Back

snob appeal

Front

terms or phrases intended to mislead listeners by implying something that they don't actually say - 'may, might, can could, some...'

Back

weasel words

Front

the suggestion that purchasing this product means that you love your country - 'proudly made in the USA,' for instance.

Back

patriotism