Ethos - Pathos - Logos

Front

What is Ethos?

Back

Ethos is an appeal to credibility or character. It establishes the speaker's or writer's authority and trustworthiness on a subject.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is Pathos?

Back

Pathos is an appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or happiness.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is Logos?

Back

Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Example of Ethos in advertising?

Back

A commercial featuring a doctor endorsing a health product to establish credibility.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Example of Pathos in a charity appeal?

Back

A video showing the struggles of children in need to evoke sympathy and encourage donations.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Example of Logos in a debate?

Back

Using statistics to show the effectiveness of a policy, such as 'Studies show a 30% decrease in crime rates after implementing this law.'

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

How does Ethos affect persuasion?

Back

Ethos builds trust with the audience, making them more likely to accept the argument presented.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

How does Pathos affect persuasion?

Back

Pathos connects with the audience's emotions, making them more likely to feel compelled to act.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

How does Logos affect persuasion?

Back

Logos appeals to the audience's rationality, making arguments more convincing through logical reasoning.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is a common mistake in using Ethos?

Back

Assuming that credibility alone is enough to persuade without supporting arguments.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5