Green Marketing Flashcard

Front

What is sustainable packaging?

Back

The use of materials and design techniques that minimize the environmental impact of packaging throughout its lifecycle.

Front

Which of the following is an example of sustainable packaging?
Options:
Plastic packaging made from fossil fuels,
Biodegradable packaging made from plant-based materials,
Styrofoam packaging,
Single-use plastic packaging

Back

Biodegradable packaging made from plant-based materials

Front

What is the purpose of sustainable packaging?

Back

To minimize environmental impact and reduce waste.

Front

What is consumer behavior in the context of green marketing?

Back

Actions, decisions, and attitudes of individuals or groups when purchasing and using environmentally friendly or sustainable products or services.

Front

Which of the following factors influence consumer behavior towards green marketing? Only price, All of the above, None of the above, Only product quality

Back

All of the above

Front

What is the main goal of green marketing?

Back

To promote environmentally friendly and sustainable products or services.

Front

What is the role of government in promoting green marketing?

Back

Implementing regulations and policies, providing incentives and subsidies, and raising awareness among consumers

Front

What is the impact of green marketing on consumer purchasing decisions?

Back

Green marketing influences consumer purchasing decisions positively.

Front

Which of the following is a potential challenge for green marketing? Convincing consumers that green products are worth the extra cost, Choosing the right shade of green for the marketing campaign, Finding enough customers who care about the environment, Accurately measuring and verifying environmental claims

Back

Accurately measuring and verifying environmental claims