Communication

Front

An exchange of information

Back

communication

Front

Messages that communicate personal feelings, entertain, and socialize

Back

express

Front

Interference with the communication process

Back

noise

Front

Communication through facial expressions, body movements, and gestures.

Back

body language

Front

To try to change the behavior of the receiver

Back

persuade

Front

Communication that gets the desired result

Back

effective communication

Front

Marketers should keep their target market in mind when developing the message of an advertisement.

Back

True

Front

Feedback is an insignificant part of the communication process.

Back

False

Front

The decoding of the message is the main area of the communication process where marketers (senders) have control.

Back

False

Front

The nonverbal behavior of an employee can influence the impression a customer forms of the business.

Back

True