Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and morals.

Front

What is Pathos?

Back

Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as pity, fear, or happiness to persuade.

Front

What is Logos?

Back

Logos is a rhetorical device that uses logic, facts, and reasoning to persuade the audience. It appeals to the audience's rationality.

Front

Example of Ethos in advertising?

Back

A commercial featuring a doctor endorsing a health product, emphasizing their expertise and trustworthiness.

Front

Example of Pathos in advertising?

Back

An advertisement showing a sad animal in a shelter to evoke sympathy and encourage donations.

Front

Example of Logos in advertising?

Back

A car commercial stating that the vehicle has a 5-star safety rating based on crash tests.

Front

How does Ethos influence decision-making?

Back

Ethos influences decision-making by establishing trust, making the audience more likely to accept the speaker's message.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by appealing to emotions, which can lead to impulsive or emotional responses.

Front

How does Logos influence decision-making?

Back

Logos influences decision-making by providing logical arguments and evidence, leading to informed choices.

Front

What is the importance of Ethos in persuasive writing?

Back

Ethos is important in persuasive writing as it builds credibility, making the audience more receptive to the argument.