Digital Marketing Concepts

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Digital Devices

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Devices such as smartphones, tablets, laptops, desktops, TVs, gaming devices, and virtual assistants (like Amazon Echo) that form the Internet of Things (IoT).

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Digital Platforms

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Main online services or platforms like Facebook, Google, Twitter, LinkedIn, Apple, Amazon, and Microsoft that facilitate interactions.

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Digital Communication

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Various channels to reach and engage audiences, including advertising, email, messaging, search engines, and social media.

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Digital Marketing

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Using the internet, mobile devices, social media, search engines, and other channels to reach consumers.

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Multichannel Marketing

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Communicating with customers and distributing products through a combination of digital and traditional media.

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Customer Relationship Management (CRM)

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Using digital communication technology to maximize sales and encourage continued use of online services.

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Customer Journey and Lifecycle

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The series of online and offline touchpoints a customer experiences during the purchasing process.

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Positioning

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Customer perception of a product and brand compared to competitors.

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Target Marketing Strategy

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Evaluating and selecting appropriate customer segments and developing suitable offers.

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Online Value Proposition (OVP)

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A statement of the benefits of online services that reinforces the core proposition and differentiates from offline offerings.