Sports Marketing and Legal Concepts

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Branding

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Process of creating a distinctive identity or image for an athlete, team, or organization often utilized in marketing.

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Merchandising Opportunity

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Opportunity for athletes to earn income through the sale of branded merchandise, such as apparel, accessories, and memorabilia.

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Social Media Influencer

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An individual who has a significant following on social media platforms and can leverage their influence for marketing purposes.

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Endorsement Deals

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An agreement where athletes or celebrities promote products in exchange for compensation.

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Royalties

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Payments made to athletes based on the use of their name, image, or likeness in commercial activities.

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Intellectual Property

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Legal rights associated with intangible assets, including an athlete's name, image, and likeness, protected by copyright, trademark, or patent laws.

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Licensing Rights

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Permission granted to use an athlete's name, image, or likeness for commercial purposes, such as merchandise sales.