What is an emotional appeal in advertising?
Logical and Emotional Appeal in Ads

Flashcard
•
English
•
7th Grade
•
Hard
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1.
FLASHCARD QUESTION
Front
Back
An emotional appeal in advertising is a strategy that aims to evoke feelings in the audience, such as happiness, sadness, fear, or nostalgia, to persuade them to buy a product or service.
2.
FLASHCARD QUESTION
Front
What is a logical appeal in advertising?
Back
A logical appeal in advertising uses facts, statistics, and logical reasoning to convince the audience of the benefits and effectiveness of a product or service.
3.
FLASHCARD QUESTION
Front
Give an example of an emotional appeal in an advertisement.
Back
An advertisement showing a family enjoying a picnic with a specific brand of food, evoking feelings of happiness and togetherness.
4.
FLASHCARD QUESTION
Front
Give an example of a logical appeal in an advertisement.
Back
An advertisement for a car that highlights its fuel efficiency with specific statistics, such as '30 miles per gallon'.
5.
FLASHCARD QUESTION
Front
What are the two main types of appeals used in advertising?
Back
The two main types of appeals used in advertising are emotional appeals and logical appeals.
6.
FLASHCARD QUESTION
Front
How can emotional appeals influence consumer behavior?
Back
Emotional appeals can influence consumer behavior by creating a connection between the product and the consumer's feelings, making them more likely to purchase the product.
7.
FLASHCARD QUESTION
Front
How can logical appeals influence consumer behavior?
Back
Logical appeals influence consumer behavior by providing rational reasons and evidence that support the product's value, leading consumers to make informed decisions.
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