Chapter 4: Strategy for a Social Media Campaign Review

Front

Mary has been selected to be on the next social media campaign. The manager asked her to analyze the company's existing social media presence and the current sentiment across all platforms. Which stage of the campaign does this work occur?

Back

Preparation

Front

What is the 80/20 content strategy referred to when 80% of the content is interesting or informative and the rest is promotional?

Back

Pareto Principle

Front

The team is reviewing the social media campaign before it kicks off. To be an effective campaign, what must it support?

Back

Social Media Strategy

Front

Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

Back

Implementation

Front

Monica is kicking off the planning for the next campaign with the question "Why are we doing this campaign?" What will the answer to this question create?

Back

Mission Statement

Front

Sam just finished evaluating the last social media campaign team's performance. He learned that too many deadlines were missed because of confusion on who did what. Which of the following is a best practice Sam can use to help the next team improve in this area?

Back

Make sure the team has clear roles and responsibilities

Front

What is a Call to Action?

Back

A link, button, or graphic that encourages the user to click to perform an activity.

Front

What will Lee do in the preparation stage for the social media campaign project? Options: Create the campaign budget, Develop campaign strategies, Decide what metrics to use, Choose the social media platforms

Back

Create the campaign budget

Front

The social media team participated in a webinar on social media content strategies. They learned about the Rule of Thirds. They decided to implement this strategy in the next campaign. They have ideas for two of three activities: share and engage. Which activity are they struggling with?

Back

Promote

Front

A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time

Back

Social Media Campaign