BizInnovator Startup - Know Your Customer

Front

Which of the 4 "P's" of marketing pertains to advertising?

Back

Promotion

Front

Which statement provides a valuable assumption about the use of Customer Discovery? Options: provides an entrepreneur with imporant information about their product., is a waste of time. , should only be conducted once. , hinders an entrepreneur in the start up process.

Back

provides an entrepreneur with imporant information about their product.

Front

Target Markets can be everyone.

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false

Front

Which of the 4 "P's" of marketing deals with financial aspects of your product?

Back

Price

Front

What role do customers play in the success of a product/business?

Back

Customers must like the business idea and be willing to use/purchase the product.

Front

Which of the following resources could provide you with Secondary Research Data? Trade Magazines, Focus Groups, Online Surveys, Customer Interviews

Back

Trade Magazines

Front

What do the letters MVP stand for in Entrepreneurship?

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Minimum Viable Product

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Define Channel from a marketing perspective.

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Sharing your value proposition with others.

Front

Which statement accurately describes why an entrepreneur should understand the concepts of branding? Options: Branding provides the product with a recognizable identity., Branding will help your competitors realize you mean business., Branding is only done at the onset of your business., Branding is costly and should be scrutinized before embarking on branding endeavors.

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Branding provides the product with a recognizable identity.

Front

Customer Relationships are critical to an entrepreneur's success. Which statement below is false: Customer relationships are easy to create and maintain. , There are many ways to create a positive customer relationship., Customers will "return" if they trust the entrepreneur and like their product. , Relationships take time to cultivate, and, if nurtured can be lasting.

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Customer relationships are easy to create and maintain.