Ethos, Pathos, & Logos Flashcard

Front

What are the three rhetorical appeals?

Back

Ethos, Pathos, and Logos.

Front

Define Ethos in the context of rhetoric.

Back

Ethos refers to the credibility or ethical appeal of the speaker or writer.

Front

Define Pathos in the context of rhetoric.

Back

Pathos refers to the emotional appeal used to persuade an audience.

Front

Define Logos in the context of rhetoric.

Back

Logos refers to logical reasoning or the use of facts and evidence to persuade.

Front

What rhetorical device is primarily used in advertisements that evoke strong emotions?

Back

Pathos.

Front

What rhetorical device is primarily used in advertisements that rely on logical arguments?

Back

Logos.

Front

How does Ethos enhance the effectiveness of a message?

Back

Ethos enhances effectiveness by establishing the speaker's credibility and trustworthiness.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad puppy to evoke sympathy and encourage donations.

Front

What is the purpose of using Logos in persuasive writing?

Back

The purpose is to appeal to the audience's logic and reason, making the argument more convincing.

Front

How can a speaker establish Ethos during a presentation?

Back

By demonstrating expertise, sharing credentials, and building rapport with the audience.