YE Unit 3 Test

Front

What is the most common way to collect primary data?

Back

survey

Front

Is primary data already collected and found in published sources?

Back

False

Front

How many steps are in the marketing research process?

Back

5

Front

Demographics are data that describe a group of people in terms of their: income, taste, opinions, geographic location

Back

income

Front

Psychographics are data that describe a group of people in terms of their: income, age, opinions, geographic location

Back

opinions

Front

The grocery store may consider a gas station their

Back

indirect competition

Front

Cold stone might consider Sylas and Maddy's a

Back

direct competitor

Front

The elements of the Marketing Mix are price, promotion, product, and

Back

distribution/place

Front

With cost based pricing, price is determined by

Back

using the wholesale cost of the item

Front

Channels of distribution are needed for

Back

Both products companies sell and supplies that they buy