Flashcard on Social Media Influencers

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What is a potential consequence of the influencer lifestyle?

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Public meltdowns and time-outs.

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What question does the article raise about social media influencers?

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Are they as real as they seem?

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What is the author's purpose in writing about social media influencers?

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To warn about the reality of social media influencers.

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What is a common characteristic of micro-influencers?

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They generate thousands of followers.

Front

What role does a makeup vlogger play?

Back

To demonstrate easier ways to apply makeup.

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What is the definition of a social media influencer?

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An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

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What is the difference between macro and micro-influencers?

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Macro-influencers have a larger following (typically over 100,000), while micro-influencers have a smaller, more niche audience (usually between 1,000 to 100,000 followers).

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What are some common platforms used by social media influencers?

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Instagram, YouTube, TikTok, and Twitter.

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What is the impact of authenticity on influencer marketing?

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Authenticity can enhance trust and engagement between influencers and their audience.

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What are some ethical concerns related to social media influencers?

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Issues include transparency in sponsorships, the promotion of unrealistic standards, and the potential for misleading information.