ESB Domain 3: Product/Market Fit Phases

Front

Product/market fit is reached when sales volume is high and continues to grow.

Back

Product/market fit definition

Front

Prototype stage

Back

A Minimum Viable Product (MVP) is created

Front

Launch stage

Back

Develop a value hypothesis

Front

Monetization stage

Back

Business starts to earn revenue

Front

Business starts to earn revenue

Back

Objective of the Monetization stage

Front

Minimum Value Proposition

Back

A prototype used to test and functionality

Front

Hands-on Testing and Development Process

Back

Illustrates hands-on testing and development process

Front

Talk with others that have produced the same or a similar product.

Back

Collaboration and networking can provide valuable insights.

Front

Researching a Service

Back

Understanding the process of gathering information about a service to meet customer needs.

Front

Value Engineering

Back

A process that substitutes high-quality components with low-cost components that still meet the product’s lifetime duration and basic purpose.