Marketing Management Flashcard (MM)

Front

Which is a method of boosting employee morale?

• Encouraging employees to keep work-related conversations to a minimum
• Building a culture of trust
• Singling out and rewarding employees for good work
• Recognizing and rewarding employees who perform personal favors

Back

Singling out and rewarding employees for good work

Front

What must a supervisor do when implementing a preventive disciplinary program?

Back

Communicate standards clearly

Front

What type of market segmentation bases marketing efforts on consumer lifestyles?

Back

Psychographics

Front

The overall purpose of the American with Disabilities Act (ADA) is to:

Back

Make it possible for qualified individuals with disabilities to get and keep jobs

Front

Market segmentation is organized into which four categories?

Back

Geographic, demographic, psychographic, and behavioral

Front

A manager’s ability to increase an employee’s willingness to accomplish company objectives is: Incentive, Motivation, Approval, Evaluation

Back

Motivation

Front

The way employees treat customers affects the business’s: Cost, Capital, Inventory, Image

Back

Image

Front

How does management ensure equitable opportunities for employees?

Back

Developing policies

Front

Which management function determines how to accomplish a specific goal?

Back

Planning

Front

The perceived value of a product must equal or exceed its:
- Demand
- Equilibrium
- Price
- Supply

Back

Price