REVIEW

Front

This is defined as things such as behavior, actions, attitude, concepts, ideas, communications, wealth and other resources that bring about changes in the beliefs, attitude and behavior of persons.

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SOCIAL INFLUENCE

Front

When a person seems to agree and follows what is requested or required of him or her to do or believe in but does not necessarily have to really believe or agree to it.

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COMPLIANCE

Front

When the person is influenced by someone he or she likes or looks up to. Like a movie star, a social celebrity or a superhero.

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IDENTIFICATION

Front

When a bigger number of people are influenced by a much smaller number of people and when the minority's way of looking at and doing things are accepted.

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MINORITY INFLUENCE

Front

Used by one person or group to influence another to change their beliefs, actions or attitudes by appealing to reason or emotion.

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PERSUASION