Ethos Pathos Logos

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This method of persuasion requires a credible authority to convince the audience.

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Ethos

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Examples of this method of persuasion include statistics, research, data, and facts.

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Logos

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Method of persuasion that appeals to emotions and feelings.

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Pathos

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"Wear Air Jordans at your next game, and see how high you fly!" - Michael Jordan

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Ethos

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Type of Appeal: Donate just $1 a day to starving children. Make sure no one goes hungry under your watch! Options: Ethos, Pathos, Logos

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Pathos

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Pathos uses your

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feelings

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Persuades using your emotions

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Pathos

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A 32oz bottle of Tide can wash 32 loads of laundry. Options: ethos, pathos, logos

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logos

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Doctors say this will help you live longer: Ethos, Logos, Pathos

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Ethos

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"It is a fact that more than half of all smokers can’t quit."

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Logos