Chapter 17 - Promotional Strategies

Front

Promotion:

Back

Persuasive communication.

Front

Costliest promotion form?

Back

personal selling

Front

Point of purchase display example of:

Back

sales promotion

Front

Example of a coupon

Back

coupon

Front

Trade promo payments & awards with clear TERMS exemplify

Back

Good Business Ethics

Front

Example of promotional tie in

Back

promotional tie in

Front

Low-cost items given to consumers at a discount or for free with a purchase.

Back

premiums

Front

Example of product placement

Back

product placement

Front

Example of a product sample

Back

product sample

Front

Promotional strategy to gain support from manufacturers, wholesalers, and retailers.

Back

trade promotions