Principles of Marketing Concepts

Principles of Marketing Concepts

Assessment

Flashcard

Created by

Simba Kapembeza

Business

12th Grade

Hard

Student preview

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22 questions

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1.

FLASHCARD

Front

What is a marketing strategy?

Back

2.

FLASHCARD

Front

What is a Customer Driven Strategy?

Back

3.

FLASHCARD

Front

Give an example of a successful marketing strategy that has been used by any business of your choice.

Back

4.

FLASHCARD

Front

What is Target Marketing?

Back

5.

FLASHCARD

Front

What is the primary goal of a marketing strategy?

Back

6.

FLASHCARD

Front

What does the marketing mix include?

Back

7.

FLASHCARD

Front

What is the purpose of product positioning?

Back

8.

FLASHCARD

Front

What is the primary function of advertising in marketing?

Back

9.

FLASHCARD

Front

What are the key elements of the marketing mix?

Back

Price, Product, Promotion, Place.

10.

FLASHCARD

Front

What does Price in the marketing mix refer to?

Back

The sale price of the product reflects what consumers are willing to pay for it.

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