
Principles of Marketing Concepts

Flashcard
•
Simba Kapembeza
•
Business
•
12th Grade
•
Hard
Student preview

22 questions
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1.
FLASHCARD
Front
What is a marketing strategy?
Back
2.
FLASHCARD
Front
What is a Customer Driven Strategy?
Back
3.
FLASHCARD
Front
Give an example of a successful marketing strategy that has been used by any business of your choice.
Back
4.
FLASHCARD
Front
What is Target Marketing?
Back
5.
FLASHCARD
Front
What is the primary goal of a marketing strategy?
Back
6.
FLASHCARD
Front
What does the marketing mix include?
Back
7.
FLASHCARD
Front
What is the purpose of product positioning?
Back
8.
FLASHCARD
Front
What is the primary function of advertising in marketing?
Back
9.
FLASHCARD
Front
What are the key elements of the marketing mix?
Back
Price, Product, Promotion, Place.
10.
FLASHCARD
Front
What does Price in the marketing mix refer to?
Back
The sale price of the product reflects what consumers are willing to pay for it.
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