Module 1

Front

What is the dominant force in the distribution of goods?

Back

Franchising.

Front

What does the French word meaning 'free from servitude' also mean?

Back

franchise

Front

What is a legal agreement where a franchisor grants rights to a franchisee?

Back

Franchise agreement.

Front

What does a franchisor provide to a franchisee?

Back

Licensed privilege to do business and assistance in organizing, training, merchandising, marketing, and managing.

Front

What is the fee paid by franchisees for advertising expenditures called?

Back

Advertising fee.

Front

What describes the moment a business begins to turn a profit?

Back

Break-even point.

Front

What is a detailed document written by the franchisee to define business goals?

Back

Business plan.

Front

What is the written contract between franchisee and franchisor called?

Back

Franchise agreement.

Front

What do franchisees pay to their franchisor when investing in a franchise?

Back

Franchise fee.

Front

What is the length of time a franchisee can operate under the franchise's branding?

Back

Franchise term.