4 P's Promotion Yr 12 LTT

Front

A range of techniques is used for effective promotion.

Back

Different techniques are employed to achieve effective promotion.

Front

Role of Public Relations

Back

To build and maintain a positive image of the organization.

Front

Honest information is key in personal selling to aid customer decisions.

Back

Transparency builds trust with customers.

Front

Purpose of Sales Promotions

Back

Encourage customers to purchase goods or services and stimulate demand for new or fashionable items.

Front

Flexibility of Sales Promotion

Back

A flexible alternative to longer-term promotional techniques.

Front

Free Gifts or Samples

Back

Example: Free visit to the aqua park when booking a ten-day holiday.

Front

Personal selling

Back

Helps customers make choices by giving honest and accurate information

Front

Disadvantages of direct marketing

Back

Can be perceived as intrusive or spammy

Front

Advantages of advertising

Back

Reaches a large audience quickly

Front

Advantages of public relations

Back

Builds credibility and trust with the public