Marketing Mix Flashacrds

Front

Marketing

Back

Marketing is the activities of an organisation to promote the right products and services to the right people in the right place using the right promotion

Front

Aim of Marketing

Back

To generate income to make a profit

Front

The Marketing Mix?

Back

Product

Price

Place

Promotion

Front

Marketing Mix Definition

Back

A dynamic concept that can change rapidly to help organisations market their product or service.

Front

Organisational Objectives will vary depending on.....

Back

ARMPIT

Front

A

Back

Addressing needs of local community / social deprevation

Front

R

Back

Retaining market share

Front

M

Back

Maintaining Profitibility

Front

P

Back

Promoting healthy lifestyle

Front

I

Back

Increasing profitability