Unit 5: Subject Specialist Investigation

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Type of primary research?

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Survey

Answer explanation

A survey is a type of primary research as it involves collecting original data directly from respondents. In contrast, a literature review, internet search, and newspaper article analyze existing information.

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Method for secondary research?

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Analysing existing reports

Answer explanation

Analysing existing reports is a key method in secondary research, as it involves reviewing and interpreting data that has already been collected, unlike conducting interviews or focus groups which are primary research methods.

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Important in qualitative data collection:

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Questions are open ended.

Answer explanation

In qualitative data collection, open-ended questions are crucial as they allow participants to express their thoughts and feelings in depth, providing richer insights compared to closed or one-word answers.

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Quantitative data collection method?

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Structured questionnaires

Answer explanation

Structured questionnaires are a quantitative data collection method as they use fixed responses to gather numerical data, unlike open-ended interviews, case studies, and participant observation, which are qualitative.

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Key issue in assessing research reliability

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Consistency of results

Answer explanation

Consistency of results is crucial for assessing research reliability, as it indicates that findings can be replicated and are not due to random chance. Inconsistent results undermine the trustworthiness of the research.

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Crucial factor for research validity?

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Accuracy of measurements

Answer explanation

The accuracy of measurements is crucial for research validity, as it ensures that the data collected truly reflects the phenomenon being studied. Inaccurate measurements can lead to misleading conclusions, regardless of sample size or bias.

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NOT a primary research method?

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Literature review

Answer explanation

A literature review is a secondary research method that involves analyzing existing studies and publications, rather than collecting new data. In contrast, focus groups, experiments, and observations are all primary research methods.

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Example of a secondary research source?

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Government statistics

Answer explanation

Government statistics are a secondary research source as they compile and analyze data collected by others, unlike personal interviews, direct observations, or field experiments, which are primary sources.

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Qualitative research seeks to understand meanings and experiences.

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Qualitative research.

Answer explanation

Qualitative research focuses on understanding meanings and experiences rather than numerical data. It emphasizes depth of insight over statistical analysis, making the correct choice "It seeks to understand meanings and experiences."

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Factor compromising research reliability?

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Inadequate sample size

Answer explanation

Inadequate sample size can lead to unreliable research findings as it may not accurately represent the population, increasing the risk of sampling error and limiting the generalizability of the results.