Coca-Cola's Share a Coke Success

Front

Main feature of 'Share a Coke' campaign?

Back

Personalization of Coke bottles with names.

Front

'Share a Coke' campaign started in which country?

Back

Australia

Front

Customized Coke sales in Australia?

Back

Millions sold.

Front

Percentage increase in sales calculation

Back

Percentage increase in sales is calculated using the formula.

Front

In how many countries did the campaign spread?

Back

The number of countries is unspecified.

Front

Year 'Share a Coke' campaign launched?

Back

2011

Front

Emotional aspect aimed for in the campaign?

Back

Connection and belonging

Front

Why is the 'Share a Coke' campaign a global marketing case study?

Back

Personalized a global brand and engaged consumers via social media.