I2M - Marketing Vocab 31-40

Front

Cost incurred when choosing one alternative over another.

Back

Opportunity Cost

Front

Tax on imports.

Back

Tariff

Front

Value added to a product by being available when the customer wants it.

Back

Time Utility

Front

Intermediary linking manufacturers and retailers.

Back

Wholesaler

Front

Accounting practice using two lines to show debits and credits.

Back

T-Account

Front

A population sample where every member has an equal chance of selection.

Back

Random Sample

Front

Direct face-to-face communication between a buyer and a seller.

Back

Personal

Front

Transportation firm shipping for others.

Back

Common carrier

Front

State of being unable to pay debts.

Back

Bankruptcy

Front

Market structure with few sellers (2-5) and high entry barriers.

Back

Oligopoly