Retailing & E-Tailing VOCAB Part 2--icev

Front

Display at cash registers to encourage impulsive purchases

Back

Point-of-Purchase Display

Front

Graphical ad on websites

Back

Banner

Front

New browser window with an ad that opens over the current window

Back

Pop-Up

Front

Business practice considering age, gender, social status, and lifestyle of customers.

Back

Target Marketing

Front

Method to measure online ad success: clicks divided by views.

Back

Click-through-Rate

Front

Process of coding info to prevent unauthorized access

Back

Encryption

Front

Common protocol for secure Internet communications

Back

Secure Sockets Layer

Front

Theory explaining the spread of new ideas and technologies

Back

Diffusion of Innovations

Front

Online business acting as a third party for online transactions

Back

PayPal

Front

Setting up a website for high ranking on Google, Yahoo, and Bing.

Back

Search Engine Optimization