PM139 VOCAB Licensing for Profit

Front

Impressions and experiences linked to a company, product, or service.

Back

brand

Front

Item with only the manufacturer's logo, no other trademarks.

Back

branded product

Front

Ongoing decision-making about brand use

Back

branding

Front

Legal protection of original works and intellectual properties granted by the government.

Back

copyright

Front

Symbol or word identifying a good/service, registered to prevent others' use

Back

Trademarked Property

Front

Agreement allowing a company to pay a fee to affiliate with a team or event

Back

sponsorship

Front

A phrase that is easy to remember

Back

slogan

Front

Percentage of sales paid by a licensee to a licensor (5-15%)

Back

royalties

Front

A career providing a product directly to the consumer

Back

retailing

Front

Approval by a reputable external source

Back

endorsement