Front

A fact or characteristic of a product is a

Back

Feature

Front

Advantage consumers gain from a product

Back

Benefit

Front

Determining client needs and responding through planned, personalized communication that influences purchases and enhances future business.

Back

Selling

Front

A producer that transforms materials for consumer use.

Back

Manufacturer

Front

Intermediary moving goods from producers to retailers.

Back

Wholesaler

Front

A business that buys consumer goods/services and sells to the ultimate consumer

Back

Retailer

Front

People who take risks to start and run businesses

Back

Entrepreneurs

Front

Intermediaries are channel members between producers and consumers to aid in the movement of goods and services.

Back

True

Front

Ability to determine customer needs, open/close sales, handle objections, suggest items, demonstrate products, and follow up.

Back

Selling Skills

Front

Term for usefulness; satisfying wants and needs.

Back

Utility