Business Management - Ch 2 Vocab

Front

Assessment listing and analyzing a company's strengths and weaknesses.

Back

SWOT analysis

Front

Scanning outside influences on an organization.

Back

PEST Analysis

Front

Formal document directing company activities for a specific time.

Back

Marketing Plan

Front

Overview of the marketing plan.

Back

Executive Summary

Front

Study of factors affecting marketing strategies.

Back

Situation Analysis

Front

Identifies target markets and sets marketing mix choices.

Back

Marketing Strategy

Front

Projection of future sales in units or dollars.

Back

Sales Forecasts

Front

Expectation for performance reflecting plan's objectives.

Back

Performance Standard

Front

Classifying a market into smaller groups.

Back

Market Segmentation

Front

Statistics describing a population's personal characteristics.

Back

Demographics