I2M - Marketing Vocab 61-70

Front

Gathering data for a specific marketing issue.

Back

Marketing Research

Front

Consumers’ perception of a good/service vs competitors.

Back

Positioning

Front

Classifications of operating expenses

Back

Fixed and Variable

Front

All stock held by a business.

Back

Inventory

Front

Employment groups for higher wages, benefits, and better conditions.

Back

Unions

Front

Capital of a business or valuable company property.

Back

Assets

Front

Grouping consumers by location.

Back

Geographic segmentation

Front

People who take risks to earn money by owning and operating a business.

Back

Entrepreneurs

Front

Unit sales needed to cover all costs.

Back

Break-even point

Front

Business investing in the stock market takes this risk:

Back

Speculative Risk