Quarter 2 Review: Advertising and Persuasive Writing

Front

Primary purpose of advertising?

Back

To persuade the viewer to purchase or use a product.

Front

Advertising is a form of persuasive writing.

Back

True

Front

All advertising targets the same audience.

Back

False

Front

Advertising type using a celebrity?

Back

Ethos

Front

Advertising type with facts & stats?

Back

Logos

Front

Advertising appealing to fundamental rights and causes.

Back

Ethos

Front

Advertising with dramatic or emotional music

Back

Pathos

Front

Advertising using -er words (better, faster, stronger)

Back

Logos

Front

Type of advertising likely to use humor?

Back

Pathos

Front

Advertising likely to use phrases like "I've tried it!" or demonstrations.

Back

Ethos