Marketing and Business Terminology

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Call to action

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An instruction that tells the customer what to do next.

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Campaign

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A plan of action for how a set of one or more ad groups that share a budget, location targeting, and other settings will be distributed online.

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Cart abandonment

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When a customer adds an item to their cart, but doesn't complete the purchase.

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Cart abandonment rate

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The percentage of customers who add a product to their shopping cart and leave the site without completing their purchase.

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Cell

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A position in a spreadsheet with a column and row designation; for example, cell A2 is the unique position in column A and row 2.

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Change management

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Methods, practices, approaches, and processes that organizations take to ensure changes are implemented smoothly.

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Chatbot

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A programmed system that responds to common customer questions.

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Chronological feed

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A social media stream that displays the latest published content first.

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Click

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An interaction with an ad and online user.

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Click-and-mortar

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A type of retail store that sells online as well as in a brick-and-mortar store.