Branding terms

Front

brand _________ : customers ability to recognize a brand and connect it to its products

Back

brand awareness: customers ability to recognize a brand and connect it to its products

Front

brand _______: a customer’s real view of a brand

Back

brand image: a customer’s real view of a brand

Front

brand ________ : what a company wants a customer to think about a brand

Back

brand identity: what a company wants a customer to think about a brand

Front

brand _______: a customer’s habit of always buying the same product

Back

brand loyalty: a customer’s habit of always buying the same product

Front

brand _______ : how a product is marketed compared to similar products offered by other companies

Back

brand positioning: how a product is marketed compared to similar products offered by other companies

Front

an brand _______: a brand known for low prices

Back

an brand economy: a brand known for low prices

Front

a brand ______: a brand known for good quality and high prices

Back

a brand premium: a brand known for good quality and high prices