Visual Language Concepts

Front

Visual language

Back

• - a system of communication

• - ideas and information conveyed to audiences through visual means

• - pictorial + symbolic + typographic elements

Front

Design elements

Back

• (8 elements)

• the building blocks of a design

• Point

• Tone

• Line

• Texture

• Shape

• Colour

• Form

• Type

Front

Design principles

Back

(8 design principles)

• how the elements are arranged

Figure- ground

Hierarchy

Balance

Scale

Contrast

Proportion

Cropping

Pattern (repetition and alternation)