What is is the art of effective communication, particularly through speaking or writing? It involves the strategic use of language to inform, convince, or motivate an audience.
Writing/Rhetoric Concepts 1

Flashcard
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English
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University
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Hard
Kathryn Essig
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20 questions
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1.
FLASHCARD QUESTION
Front
Back
Rhetoric
2.
FLASHCARD QUESTION
Front
Rhetoric is divided into 3 main appeals
Back
Logos. ethos, pathos
3.
FLASHCARD QUESTION
Front
Establishing the speaker’s credibility and trustworthiness
Back
Ethos
4.
FLASHCARD QUESTION
Front
Appealing to the audience’s emotions
Back
Pathos
5.
FLASHCARD QUESTION
Front
Using logic, facts, and reason to make an argument
Back
Logos
6.
FLASHCARD QUESTION
Front
The intended reason or goal behind the text... It answers the question: Why is the writer writing this?
Back
Purpose
7.
FLASHCARD QUESTION
Front
To inform, to persuade, to entertain
These are all examples of ______.
Back
Purpose
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